Evaluation: How effective is the combination of your main product and ancillary texts?

The promotion package contains the video, DVD Digipak and magazine advert. From the production of the video, I created the DVD Digipak based on ideas I got from the video.

The final design of the DVD Digipak came to after drawing a brief design of what I wanted. However, due to lack of artistic ability, I drew a stick man to represent a real man. After looking at the design for improvements, I decided to keep the stick man as a final design. I did this because it is simplistic, which fits in with similar album artwork of other artists of the same genre. Also, the stick man represents the fun that the video production entailed. The band members themselves are fun and like to have a joke, I felt that it was important to include band characteristics within the DVD Digipak.

The front and back cover of the DVD have a rule of thirds composition; vertically on the front and horizontally on the back. This was done to be easy on the eye and to distinctly separate the bold colours. From looking at other DVD artwork, I noticed that the rule of thirds is frequently used but in various different ways.

The title writing used on the cover is similar to that of the bands – cracked red writing. I felt that it was important to maintain the colour scheme of the band; of black, white and red. On the wall, bother front and back, graffiti writing is used. This was because I wanted to reinforce the appeal to younger people and relationship to both artist and target audience.

The last part to complete of the promotion package was the magazine advert. I for the idea for the template from an advert I had research in the NME magazine. However, the middle section of the rule of thirds is the same designs as the DVD Digipak; keeping a consistent theme throughout the promotion package. I repeated the wall and stick man as well as continuing the black, white and red theme. The whole advert was designed this way to be easy on the eye and give a quick, simple message that the DVD is out.

After much research, I think that the NME magazine is the right place for the magazine advert and that a TV channel for the video to be shown would be Kerrang or MTV. The video has been placed on YouTube and Facebook to see the feedback from the public.

The whole package represents “Vivid Sky” for their personalities. The editing is reasonably fast, thus synchronous to the track. The actors are young and dressed in a way that the target audience can associate with. The enjoyment and fun, within the video production, represents the band completely, which is also shown through the DVD Digipak and advert design.