Evaluation: What have you learnt from your audience learned from your audience feedback?

For the video, we had a target audience of 15-22yr olds, of both genders. In my case, the production of the music video needs close attention to the target audience as the product is created for a purpose with a specific aim. The video which we produced had to appeal to the target audience for it to be successful. If the target audience didn't enjoy the video, then it wouldn't match the desired genre of rock.

To gain appropriate feedback, the vidoe was placed on YouTube and a link was pasted on Facebook. The image above shows the tags which the video was labelled with. Each tag was designed to increase hits and availablity through searches. I included tags which the video could be associated with; such as Led Zeppelin, Fall Out Boy, and Red Hot Chilli Peppers. These are similar bands which could help promote Vivid Sky and their own material and genre. I also tagged the video with A-level, media studies, Nikki Frost and Elissa Cosway, so that people who are looking for our video or a simlarly created video, would be able to access the video more easily.

This image shows where the hits and recommendations came from. The biggest amount of views we have recieved so far was from referrals from Facebook. 30/107 views were from Facebook. With our second highest views being 24/107 coming from "other" sources such as word of mouth and specific viewing. From the first viewer, I can see that the tags applied to the video were successful which is also shown through more recent searches of the band and song title itself. All these results show that Web 2.0 is the best promotion of the music video as a preliminary media promotions, but relies on effective tags.

The comment that video recieved on YouTube, was recieved by an 18 yr old female who, by the video she uploads, is into pop culture and as a result of this, she commented expressing a misunderstanding. From this, I read that; because it isn't her interested music genre, it is more difficult to interpret.

A screening of the video was done with viewers of our target audience. We created a questionnaire which helped us identify minimal information about the individual and more information about the video itself. The most common strengths identified by the viewers were the variety of shots and use of effects. These were two of the main things we wanted to acheieve in our finished product. From the feedback, we know that the storyline and clarity needed to be improved. The viewers enjoyed the video but when asked to explain the storyline, found it difficult. I think if the drug reference was stronger, the narrative would be clearer. Another area of improvements which was identified is the acting from the actors. The main issues was the actress' facial expression. Due to the delay in starting film prodcution because of the band disputes, we had to find an actress as soon as possible. The actress was unsuitable for the role of this character due to her "smiling" expression.

A question included in the questionnaire was asking about TV channels where the audience would expect to see the video. From this, 8/10 said MTV and 2/10 said Kerrang. Both TV channels were channels we previously aimed the video at.

The feedback which we gained from one of the band memebers was very constructive. The lead singer, Lewis Burks, had critically analysised the video to give appropriate comments and feedback. From a band members point of view, he felt that the video narrative told the story of the song. He was very pleased with the finished product and said it represented the genre and band effectively. As for the target audience, as Lewis informed me, Vivid Sky were aiming to increase appeal to the younger audience. He knew instantly that the music promotion video would appeal to the younger audience. Overall, the band are very pleased with the outcome and complete promotion package I have produced.